Hold onto your hats boys and girls, Sports Illustrated Swimsuit Edition hit news stands a few weeks ago and guess where they did their photo shoots? O Yea, Panama Baby.
Check it out.
Click here for a Video from SI on the shoot
Well the secret location for the 2012 Sports Illustrated Swim Suit Edition is out and guess where it is – PANAMA. This in from the Visitor
Earlier this week on The Late Show with David Letterman, Sports Illustrated magazine debuted its Swimsuit Issue shooting locations: Bocas del Toro, San Blas and Casco Viejo. The issue hit newsstands in the U.S. and Canada the following morning with American supermodel Kate Upton on the cover.
Panama is prominently featured inside the edition with 17 pages; another coup for Panama. Filming locations included Bocas del Toro, San Blas Islands and Casco Viejo.
By far, the Swimsuit Issue is Sports Illustrated’s most successful product, read by nearly one in three Americans, with some estimates at 70 million readers for this issue. It reaches more American men age 18-34 than the Super Bowl.
Top secret
The Sports Illustrated Swimsuit issue is a multi-million-dollar secret kept under wraps each year until it hits newsstands. Everything from the cover model to the exotic locales of the shoots to even the names of the women that grace its pages, remains top secret.
Get ready, Bocas del Toro
When the issue is finally revealed, it’s a global sensation. As a multimedia franchise that debuted in 1964, the Swimsuit Issue has made more than $1 billion for parent company Time Inc. Even in today’s tough economy, it continues to print its own profits.
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